Media Creek Acquires Audio Advertising Consultancy AudioCatapult
FOR IMMEDIATE RELEASE:
Pittsburgh, Pa. (May 11, 2021) -- Media Creek, Inc., the holding company of Live365 and EmpireStreaming, officially announced today that it has acquired audio advertising consultancy AudioCatapult, and founder Mike Reznick will be stepping into the role of Chief Operations Officer (COO) at Media Creek.
As a demand-focused company, AudioCatapult helps drive revenue and increase value for clients within streaming audio, podcasting, and programmatic audio advertising. It will now continue to operate in this function within the Media Creek ecosystem.
“I could not be more thrilled to join Media Creek,” said Reznick. “As a consultant, I had a front row seat to Media Creek’s vision, product development, and the significant growth that has followed. Media Creek brings increased resources and an unmatched braintrust to AudioCatapult clients. I look forward to working with the most innovative team in audio as Media Creek continues its growth and evolution."
Media Creek is the parent to Live365, EmpireStreaming, Abovecast, and now, AudioCatapult. Media Creek provides streaming and CDN services that meet the demands of audio publishers worldwide. Offering monetization, compliance, and distribution, Media Creek serves broadcasters, webcasters, and publishers in the ever-evolving audio and podcasting space.
"While working with Mike over the past 3 years, it was clear our view of the audio space is perfectly aligned. We are incredibly happy to have AudioCatapult’s team and capabilities join our mission," said Jon Stephenson, CEO of Media Creek. "Through this acquisition, we are bringing immediate added value to existing and future clients. We are more excited than ever to show the world what’s about to happen next."
The acquisition of AudioCatapult positions Media Creek nicely to be more demand-focused within the industry. This focus will allow it to provide better revenue opportunities for the many different types of publishers across the various business entities.
Rockie Thomas, CRO of Media Creek, added, “Mike is one of the best audio demand resources in the industry. Adding Mike and the AudioCatapult Demand team is the perfect harmonic counterpoint to our seasoned publisher team. This composition will not only further accelerate Media Creek’s growth, but also increase revenue opportunities to ensure our publisher partners continue to thrive.”
About Media Creek, Inc.
Media Creek is a holding company and incubator of digital audio-centric companies empowering both audio publishers and advertisers. Its portfolio, which includes Live365, EmpireStreaming, Abovecast, and AudioCatapult, focuses on digital audio and podcast CDN and hosting, micro-casting, content curation, royalty compliance platforms, monetization services, and audio advertising technology innovation.