EmpireStreaming Reveals Virtual Radio Studio Solution
FOR IMMEDIATE RELEASE:
Pittsburgh, Pa. (September 18, 2018) -- EmpireStreaming, a leading audio-centric CDN and services company, revealed today a virtual radio studio solution titled VRS1 (pronounced “verse one”). The product, which stands for "virtual radio studio, 1 feed,” is available to radio stations all over the globe, allowing them to broadcast directly to an AM or FM transmitter for OTA broadcasts.
VRS1 helps broadcasters solve many of the challenges they face, including the upkeep -- both physical and monetary -- of brick-and-mortar studios, retaining their on-air staff, and significantly reducing the high costs to start a radio station. In essence, VRS1 is a "radio station in a box." It comes complete with automation, playout, and encoder.
When asked why they have used VRS1 since 2015, a client who wishes to remain anonymous to maintain their mystique of a large brick-and-mortar station said, “All the arguments are in favor of doing radio stations this way. VRS1 allows stations with limited or even unlimited budgets to save money. Without VRS1, our station could not stay on the air -- couldn’t even put call letters on it.”
“The radio industry has been trying to figure out ways to reduce overhead for years while the streaming industry has very much been aware of the benefits of audio over IP as a STL alternative, but with no real way to implement it until now. With the FCC no longer requiring a physical studio in the market in which you’re broadcasting, VRS1 is the perfect solution for these radio stations to reduce expenses. The radio DJ will always be the heartbeat of radio, and with the significant savings VRS1 offers, the painful and harrowing decision to make layoffs to radio’s most prized possession no longer needs to be made. Add to the fact we have clients already doing this successfully points to a track record of success where other streaming vendors have none. VRS1 is the clear virtual radio studio choice of the future,” adds EmpireStreaming’s director of sales, Matt Kellogg.
To learn more about VRS1, visit: https://empirestreaming.com/virtual-radio-studio
EmpireStreaming, a subsidiary of Media Creek Inc., provides a full suite of services for all types of digital audio publishers including AM/FM simulcast, linear pureplay, and podcasters. With EmpireStreaming, publishers can earn revenue, gain insightful data on their users, and reach a larger global audience utilizing EmpireStreaming’s full stack of mobile and desktop applications delivered on the only audio-centric content delivery network built for today’s audio publisher needs.
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