AdsWizz and EmpireStreaming Partner to Expand Access to Dynamic Ad Insertion for Growing Podcast Community
Turn-key Integrated Solution Includes Managed Ad Operations and Targets Small to Mid Size Publishers
Pittsburgh, Pa., March 27, 2018 -- AdsWizz, the leading technology provider of advertising solutions for the digital audio industry, is expanding access to its suite of digital audio ad technology solutions through a new partnership with EmpireStreaming, a leading audio-centric CDN and services company. Through the new partnership, EmpireStreaming will offer AdsWizz’s advanced audio ad technology suite to digital audio publishers with a focus on providing an integrated, turn-key offering for small to mid-size podcast publishers. EmpireStreaming will provide AdsWizz’s popular Ad Insertion System (AIS), which enables one-to-one dynamic ad insertion on all forms of digital audio content, including podcasts, simulcast, OnDemand, and PurePlay. In addition, they will also offer AudioServe, AdsWizz’s powerful digital audio ad trafficking and management platform. EmpireStreaming provides managed ad operations services for both publishers and demand partners needing ad trafficking and optimization assistance on AdsWizz platforms, enabling small to mid size publishers to quickly and easily get up and running. The full service, turn-key solution enables these podcast publishers to monetize and optimize their inventory and generate revenue in an intelligent and efficient way.
“This is a great partnership opportunity for both companies,” said Rockie Thomas, Chief Revenue Officer for EmpireStreaming. “In particular, it enables EmpireStreaming to provide the best in class digital audio ad technology solutions on an audio-centric CDN with the most experienced solutions and deployment team in the industry. We know how to deploy digital audio ad tech quickly and correctly.”
In addition to the AdsWizz platform, EmpireStreaming also provides audio-centric hosting and distribution services, providing seamless end to end solutions for any digital audio publisher wishing to use AdsWizz digital audio technology to monetize their content directly or programmatically.
“We are thrilled to partner with EmpireStreaming to make it easier for small and mid sized podcast publishers to access and implement our dynamic ad insertion solution,” said Alexis van de Wyer, CEO of AdsWizz. “The EmpireStreaming team are very experienced in digital audio, and – with their managed ad operations services – they can offer integrated turn-key solution with our software that meets a real need in the market today.”
EmpireStreaming provides a full suite of services for all types of digital audio publishers including AM/FM simulcast, linear PurePlay, and Podcasters. With EmpireStreaming, publishers can earn revenue, gain insightful data on their users, and reach a larger global audience utilizing EmpireStreaming’s full stack of mobile and desktop applications delivered on the only audio-centric content delivery network built for today’s audio publisher needs. EmpireStreaming is a subsidiary of Media Creek, Inc., a holding company and incubator of digital audio-centric companies empowering both audio publishers and advertisers.
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and audio-centric ad serving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with an IT Development Center in Bucharest, Romania and a presence in 39 countries.
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